VEDI was meticulously designed to celebrate and enhance golden undertones and natural lip tone. Every shade is curated to flatter and embrace your unique beauty, ensuring effortless elegance for all skin tones.

Get the same high-end quality without the luxury markup. Our lipsticks are crafted in the USA with better-for-you ingredients—vegan, cruelty-free, and enriched with nourishing oils—so you get premium performance without the premium price.

Encased in luxurious recycled aluminum with secondary packaging printed in soy ink, our lipsticks blend sophistication with sustainability. Beauty that looks good, feels good, and does good. And when you're done, the elegant case doubles as a jewelry holder—because it's just that beautiful.

One swipe is all it takes! Our formula delivers intense, buildable color while keeping your lips hydrated and weightless—combining the creaminess of a balm with the pigment of a lipstick. With rich, pigmented shades and a creamy texture, it also doubles as a blush.

One of the hard parts of finding lipsticks online is knowing which products are best for you, and which shades to get. We've made it easy by creating our Shade Quiz that you can take to get a personalized color chosen for your skin and lip tone.