Ingredients
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Everything you Need, Nothing you Don't
We've carefully evaluated each ingredient to craft a high-performing formula. Achieving authentic results involves combining safe synthetic elements with nourishing superfoods, acknowledging the variability in quality among natural and synthetic ingredients. Not all natural ingredients are safe just like not all synthetics are unsafe.
Our formula is meticulously crafted, with each ingredient serving a specific purpose to deliver a highly creamy, satin-finish, hydrating, pigmented, and weightless products. Distinct superfoods are utilized for specific reasons, enhancing the overall performance.
We prioritize safety and quality by using a blend of safe synthetics and nourishing superfoods, ensuring the high-quality payoff you deserve. Superfoods take precedence at the beginning of our ingredient list, emphasizing our commitment to skin-centric ingredients. Synthetic elements, listed last, contribute to product safety, balancing our dedication to natural, skin-centric superfoods.
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Ultra-Rich Pigmentation for Clean Beauty Confident
Our lipsticks are masterfully crafted to celebrate the nuanced beauty of multi-tone lips, addressing the challenge of finding shades that authentically complement diverse lip colors. Traditional lipsticks often fall short for multi-tone lips, failing to recognize the distinct differences between uniform and multi-tone lips. For instance, a lipstick shade that suits someone with pink lips may look entirely different on someone with multi-color lips.
To remedy this, we've meticulously developed a formula and curated shades to offer an effective solution. Each color in our collection is thoughtfully created to enhance golden skin, ensuring an enchanting look in any light—whether it's in-store or at home, during the day or night, inside or outside. We understand that trying on a lipstick in-store looks completely different compared to trying it at home. Thus, prompting us to create a formula designed to look good in any situation.
Our distinct formula is expressly crafted to meet the specific needs of golden skin tones. It delivers a hydrating, weightless yet highly pigmented experience, catering to the practical needs of these unique skin types. With a range of distinct shades, our collection epitomizes versatility and beauty, effortlessly embracing the unique characteristics of different lip tones and golden skin.
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Protect, Nourish and Benefit your Skin and the Planet
We prioritize ethical choices in every aspect of our products. Our ingredients adhere to the highest standards, being Vegan, Cruelty-Free, Soy-Free, and Gluten-Free, in alignment with EU and Credo Clean standards. Our commitment extends beyond ingredients; we not only prioritize a superfood-led formula, evident in the ingredient list where natural ingredients take precedence, but we also make a positive impact on the environment.
Our lipstick containers are crafted from recycled aluminum, and our cartons are made with 100% recyclable materials and vegetable ink. By minimizing material usage and consistently improving our packaging practices, we actively contribute to the well-being of our planet. Our dedication to ethical choices is not just reflected in our formula but also in every step we take to reduce our environmental footprint.